Gögn og greining þeirra - „Data and Analytics (D&A)“ - er lykillinn að ómældum verðmætum. En er greinandanum treystandi? Nýjasta skýrsla KPMG kafar í virði trausts í D&A jöfnunni. Skýrslan „Building trust in analytics“ inniheldur hagnýt ráð og kemur með hugmyndir um hvernig brjótast má útúr vítahring vantrausts í D&A.
You can’t make sound business decisions if you don’t trust your data and analytics. Yet only around a third of all organizations have a high level of confidence in their customer insights or the analytics they receive on their business operations.
In this report, KPMG International explores the current trust gap affecting organizations around the world.
Based on a global survey of more than 2,000 organizations, the report shares insights and recommendations on suggested processes, practices and governance for building trust in D&A using KPMG’s four anchors of trust, a framework for assessing quality, effectiveness, integrity and resilience.
Should you trust your analytics? Find out in KPMG International’s latest report.
“As analytics increasingly drive the decisions that affect us as individuals, as businesses and as societies, there must be a heightened focus on ensuring the highest level of trust in the data, the analytics and the controls that generate desired outcomes.”
- Christian Rast, Global Head of D&A, Partner, KPMG in Germany
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