Design Thinking - A Practitioner’s workshop

Design Thinking Practitioner’s Workshop

The Design Thinking practitioner’s workshop by KPMG in India aims at familiarising participants with the methodology and tools of Design Thinking.

Design Thinking practitioner’s workshop is a 4day training program conducted by KPMG India

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Design Thinking overview

Design Thinking is a structured methodology used by designers to develop and deliver products, services and experiences that addresses complex latent needs of humans. By adopting Design Thinking principles a business can not only identify the latent needs of end users but also develop low cost working prototypes for their needs and test them in real time. Design Thinking as a method can be applied to a situation where the problem is complex and is difficult to decipher. Using Design Thinking, organisations’ have been able to transform their cultures to become more innovative, which has had a positive impact on their top line and bottom line.

Design Thinking practitioner’s workshop overview

The Design Thinking practitioner’s workshop programme designed by KPMG in India is a four-day extensive workshop conducted in two phases. The workshop aims at familiarising participants with the methodology and tools of design thinking. The workshop will also aim to help participants to utilise tools effectively and help them deploy the Design Thinking process to conceive new products, services and experiences.

Some of the tools that would be discussed and used during the workshop include creating personas, journey maps, stakeholder maps, empathy maps, brainstorming, prototyping, etc.

Course contents/outline

Course method and tools:
A few of the instructor-facilitated methods and tools which would be used as appropriate include:

  • Pre-reading
  • Case studies
  • Individual assignments
  • Group assignments
  • Spot quizzes
  • Field visits
  • Warm ups - Activate your wits
  • Videos
  • Role plays.

Key topics:

Module 1 - Introduction

Module 2 - Design thinking strategy and capability

Module 3 – Explore

Module 4 – Ideate

Module 5 – Create

Module 6 – Evolve

Module 7 – Design for services

Who should attend?

The course is intended for middle level and middle management professionals and can be attended by professionals from across sectors, domains and industries.

Potential participants include:

  • Research and development leaders and managers
  • Project leads and managers
  • Agile coaches
  • Marketing professionals
  • Business analysts
  • Sales professionals
  • Design and innovation enthusiasts
  • Design and innovation practitioners.

What is in it for you?

  • To be able to apply the Design Thinking concept
  • To work in a team to visualise and design a possible new product or service and to assess the market, business and technical merits of that concept
  • To learn to listen to the voice of a customer (VoC) and empathise with them
  • To evaluate the financial viability of a new product or service
  • To be able to assess risks in design assignments.


In class – four days

For home study – approximately two hours per day.

Evaluation process and certification:

The evaluation process consists of multiple components such as; assignments, case studies, quizzes, class participation, etc.

Minimum requirements to complete the course are as follows:

  • Attend the four- day practitioner’s workshop
  • Clear all aspects of the evaluation with a score of 75 per cent or above overall
  • Participants scoring 90 per cent and above overall will be awarded a certificate of distinction by KPMG in India
  • Hardcopy of the mark sheet and certificate will be issued within 30 days from successful completion of the course.

Workshop calendar

Location Training Date Contacts



Batch 1

Phase 1 : 1st and 2nd September 2017
Phase 2 : 15th and 16th September 2017

Sakshi Kattar

M: +91 99994 70422




Batch 1

Phase 1 : 18th and 19th August 2017
Phase 2 : 1st and 2nd September 2017

Manisha Sinha

M: +91 8588 23868




Batch 1

Phase 1 : 4th and 5th August 2017
Phase 2 : 18th and 19th August 2017

Neha Chawla

M: +91 98735 60293


Batch 2

Phase 1 : 8th and 9th September 2017
Phase 2 : 22nd and 23rd September 2017

Other locations :

Across major cities including Pune, Hyderabad, Kolkata and Chennai. The workshop can be conducted at any location across the country as long as there is a minimum number of 15 participants to attend.
Global locations on a need basis.

Frequently asked questions (FAQs)

Q1. When can I register for the Design thinking practitioner’s workshop?

A: Participants can register for the next scheduled course in their respective regions (please refer to the above workshop calendar for more details).

Q2. Who will issue the certificate?

A: A completion certificate would be issued by KPMG in India subject to the individual clearing the overall requirements of the course. (Please refer to the evaluation process mentioned above).

Q3. Do I need to visit an exam centre as part of the assessment process?

A: No. Evaluation is done over the four day period of the workshop.

Q4. Where can I find learning materials to support my studies?

A: All pre reading and learning material will be provided to you during the workshop.

Q5. Is there a pre-qualification criteria to attend this course?

A: No.

For further details on the Design thinking practitioner’s workshop


For retail enquiries contact: For corporate enquiries contact:

Neha Chawla


This programme is conducted by the Business Excellence – Tech team of KPMG India. This learning programme is offered under the auspices of the KPMG Learning Academy. To know more about other programmes offered, click here .

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