Media ecosystems: The walls fall down | KPMG | IN
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Media ecosystems: The walls fall down

Media ecosystems: The walls fall down

Media ecosystems: The walls fall down

KPMG in India’s media and entertainment report, 2018 was launched on 5 September in Mumbai. Our report on the sector covers key insights about the year gone by and the future outlook of various segments and key trends.

We hope you find this report insightful.

Media ecosystems: The walls fall down

The Indian media and entertainment industry is now on the road to recovery after facing headwinds due to fallout of major regulatory interventions such as demonetisation, GST and RERA, resulting in lower consumption and ad-spend during FY18. However, the long-term outlook for the sector remains strong on the back of a buoyant Indian economy, robust domestic demand, particularly in rural and regional markets and growing digital access and consumption. This year, we saw telecom-media-technology (TMT) convergence take centre stage and the emergence of media ecosystems. This has the potential to significantly change how media is created, distributed and consumed and media companies need to take a relook at their strategies and business models to successfully operate and thrive in the new paradigm.

Digital technology, coupled with radical shifts in consumption patterns have undeniably resulted in blurring of boundaries that define the Telecom, Media and Technology (TMT) sectors. TMT Convergence is now a reality and will likely cause significant disruptions across the value chain. Media organisations would need to re-evaluate their existing strategies and operating models to leverage the emerging opportunities and sustain against new evolving challenges - Mritunjay Kapur, Head - Technology, Media and Telecom, KPMG in India

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