Key consumption trends and projections for the evolving Indian language internet ecosystem.
Highlighting the growth of Indian language internet users, Google and KPMG launched a report, ‘Indian languages – Defining India’s Internet’. The report provides a comprehensive overview of the Indian language ecosystem and key behavioral aspects of Indian language internet users. Indian language internet users will drive the next phase of internet adoption in India and will be more than 2.5 times of English internet user base by 2021. The report also analyzes key categories of the internet ecosystem and varied adoption levels for the Indian language internet users. E-tailing, online government services and digital classifieds would witness highest growth in adoption rates across Indian language users till 2021. Chat applications and digital entertainment will continue to have high adoption levels amongst these internet users.
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