Digital- The new normal of marketing

Digital- The new normal of marketing

KPMG in India and Confederation of Indian Industry (CII) released a point of view document titled ‘Digital – The new normal of marketing’, which takes a close look at the current state of digitisation in the country and the shift from traditional to digital space

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Digital – The new normal of marketing

KPMG in India and Confederation of Indian Industry (CII) released a point of view document titled ‘Digital – The new normal of marketing’, which takes a close look at the current state of digitisation in the country and the shift from traditional to digital space. The report presents various aspects that are compelling marketers to put a sizeable amount of their energy in creating a digital experience, which is micro-personalised, contextual and enriching.

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