A study by KPMG in India & Google
Highlighting the growth opportunity for the digital classifieds industry in India, Google and KPMG today launched a report, ‘Digital Classifieds in India 2020’. The report, which gives a comprehensive overview of the current trends in the digital classifieds industry, projects that by 2020 the size of the digital classifieds industry is expected to grow 3X to US $1.2 billion.
The report outlines that next phase of growth of digital classifieds will be driven by the rapid growth of E-services, Real Estate and Automobiles. However, horizontal classifieds will still continue to lead with about 30 per cent market share of total digital classifieds in 2020. Google search trends reveal that local searches across these categories have grown by 4X in the last four years, led by non metro’s like Pune, Ahmedabad, Chandigarh, Kochi, Coimbatore, Indore and Jaipur.
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