Direct selling : Kerala

Direct selling : Kerala

Direct selling: Kerala is a state-focused report which highlights the potential that the direct selling industry has in Kerala, the challenges it faces, and actionable recommendations at the state level to overcome these challenges.

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The direct selling market in Kerala was estimated to be close to INR 700-750 million in 2014 and is expected to reach about INR 18-20 billion by 2025. The report recommends the immediate need to formulate sector specific rules/guidelines and standard operating procedures for law enforcement agencies, followed by an amendment in the governing legislation and
a clear definition of direct selling, giving it a dedicated industry status, as
well as enactment of Draft Kerala MLM Bill, 2013 and recognition of the
Ministry of Consumer Affairs as a nodal ministry for the industry thereafter.

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