Sell SMART - Moving towards a SMARTer consumer market

Sell SMART - Moving towards a SMARTer consumer market

In the coming years, macro-economic trends are expected to make India the fifth largest consumer market in the world by 2030, providing a big opportunity for retail and consumer goods sectors, especially FMCG.


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Sell SMART - Moving towards a SMARTer consumer market

These sectors have the opportunity to look beyond consumption-driven growth by addressing certain challenges and opportunities. The KPMG-FICCI report ‘Sell Smart – Moving towards a SMARTer Consumer market’ covers these challenges and opportunities under five key themes, which are sustaining growth and competitiveness, make in India, authenticity of products, responsible business, and technology and innovation. The report looks at how the government and industry stakeholders can collaboratively address these challenges, so as to enable them to enhance the opportunities, and at the same time ensure that consumers have access to good quality products that are affordable and are responsibly manufactured. 

© 2017 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

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