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Consumer Currents 21 - Unraveling the mysteries of the world’s greatest opportunity

Consumer Currents 21

The latest issue of ConsumerCurrents looks at how consumer companies are pursuing growth and competitive advantage in an era where demographics are shifting, data is prolific, brand values are in question and innovation is constant.


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Africa, for example, is arguably the greatest opportunity facing retailers and brands today. The CEOs of South Africa’s Pioneer Foods and France’s Danone in Africa share the challenges and risks the continent presents for their companies, and the strategies they are using to overcome them.  You may also find the articles on predictive analytics and on how industry disruption is affecting brand strategy, to be interesting.

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