This issue of Consumer Currents focuses on the ways consumer businesses are daring to innovate in order to grow in an ever-changing and challenging marketplace.
Achieving sustainable growth in an industry that has drastically changed means reinvention, but the question remains, what should consumer companies focus on? Grocery chains are seeking new, more customer-centric business models.
Manufacturers and producers are trying to master the demand-driven supply chain. And untapped markets such as rural China are starting to be explored. Ultimately, the rewards for those who take the risks will speak for themselves.
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