Digitalization will profoundly change the meaning of “the car”. The motorist of today, is not content to have a car transport him from point A to B, rather he is also seeking to use his travel time efficiently.
People are now accustomed to being constantly connected to the Internet; so the car that offers connectivity in the most meaningful way could be the preferred choice for the consumer. As a result, the business model of the carmaker is changing dramatically.
This report explores the digitalization in the auto industry and its impact on manufacturers and consumers and offers insights from global automotive professionals.
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