Sector buzz: Analyzing social media buzz around O... | KPMG | ID

Sector buzz: Analyzing social media buzz around OPEC’s meeting in June 2015

Sector buzz: Analyzing social media buzz around O...

Customers, investors, regulators and governments have started using social media to advise them on public sentiment, either positive or negative.


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Companies inevitably should be familiar with the latest topics and issues trending online to stay ahead of the competition. This report elaborates social media roles in the ENR sector, with the focus on the Organization of the Petroleum Exporting Countries (OPEC). Crimson Hexagon, as the third-party social media analytics platform, is utilized to collect data and sentiment analysis from Facebook, Google Plus, Twitter, YouTube, blogs, news, forums and reviews. In order to provide insights into social media content, this platform uses advanced techniques such as Natural Language Processing and Sentiment Analysis. 


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