Identifying accurately segmented consumer groups, companies will be ready to confidently face today’s fast paced world.
Identifying distinct customer needs is the key to short and long term success.
Today’s consumers shop anywhere, anytime. Companies that use outdated segmentation practices that define broad consumer groups (or do not segment at all) are facing increasing challenges on the dynamically shifting markets of today mixed with the continuous expansion of the online sphere. The expansion of the online sphere has increased the reach of many companies to target a larger number of consumers, however it has also
made the competition fiercer.
KPMG offers its in-house consumer segmentation
and consumer persona development services readily available for deployment: