Customer Experience Strategy | KPMG | DK

Customer Experience Strategy

Customer Experience Strategy

Read our article series 'Customer Experience Strategy', part of our Customer Insights topic.


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One size doesn't fit all

How personalisation can drive unique customer experiences.

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The journey of a traveller

The transportation companies who can best take care of a traveller's complete journey will have a bright future ahead.

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Customer journey mapping

In today's competitive market, the most efficient way to stand out from competition is to make it easy for the customers to do business with you.

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Owning your Customer Experience

Driving customer experience efforts across functional teams.

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Six Pillars for your road to excellence

Characteristics of brilliant customer experiences.

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Customer segmentation 2.0

Taking segmentation to the next level.

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From Expectations to Execution

It is no longer about setting as high expectations as possible, but about setting the right expectations. But what is right?

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Customer experience management – what, why, how

Customer experience is the buzzword of the year. Here's why.

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