Profitable customer relationships with CRM | KPMG | DK

Seminar: Profitable customer relationships through successful CRM

According to analysts, CRM is at the top of the priority list of IT investments, and thus receives a lot of management attention.

18. september 2015, 8:30 - 12:20, CET

Customer Relationship Management (CRM) is, according to analysts, at the top of the priority list of IT investments, and thus receives a lot of management attention.

Companies that succeed with CRM are the winners of the future marketplace. In today's highly competitive environment, customer insights and service are key differentiators, and CRM has become an important tool to create both growth and profits.


CRM Seminar

At KPMG, we specialize in CRM and advise some of the largest companies in Denmark on the strategic use of CRM. We consider business strategy and IT as a whole, and help our clients execute successful CRM projects. We assist organizations in creating profitable customer relationships and increasing their competitive advantage. 

At this inspiring morning seminar, we will shed light on specific focus areas for successful CRM. We will reveal the latest research results from Copenhagen Business School (CBS), and share experience and knowledge to help you get started with your CRM project, or maximize the return on your existing CRM investment.



  • 8:30
    Registration and breakfast


  • 9:00
    Welcome and introduction


  • 9:10 - 9:40
    Presentation: Kom foran konkurrenterne. Hvad kan du gøre i dag, som de andre først gør i morgen? Per Østergaard Jacobsen, lecturer and researcher at the Institute of Operations at CBS


  •  9:40 - 10:10
    Presentation: Microsofts strategiske fokus på CRM som forretningsapplikation. Demo og roadmap. Jesper Osgaard, Partner Technical Strategist CRM, Microsoft. 


  • 10:10 - 10: 25
    Coffee break


  •  10:25 - 10: 50
    Presentation: Succesfuld CRM fra KPMG. Iben Thorell, CRM Lead, KPMG


  •  10:50 - 11: 50
    Case study: Strategisk kundeservice i Vestas. Svend Ottesen, Programme Manager & Mads Fjord-Larsen, Senior CRM Specialist, Vestas


  • 11:50 - 12: 20
    Wrap up, networking and sandwiches 


For more information on the presentations, please refer to the event invitation below.



Iben Thorell, Senior Manager, Advisory

+45 5215 0160


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Event ressourcer

The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation.