China’s Connected Consumers 2016 – A mobile evolution

China’s Connected Consumers 2016 – A mobile evolution

This report analyses the findings from a survey of consumers in China on their online shopping preferences and decision processes

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The third annual China’s Connected Consumers report surveyed 2,560 consumers in China on their current and future online shopping preferences and decision processes. The study finds that as smartphone penetration among consumers in China continues to grow, e-commerce is fast transforming into mobile commerce (m-commerce). Given the rapid growth of m-commerce, brands need to provide consumers with a truly integrated and connected experience throughout the entire shopping journey – from initial product research, to purchase, final payment and post-purchase feedback.

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