Companies entrusted with personal data need to recognise that cybersecurity is no longer an internal IT risk, but rather a key strategic business risk. Reputation, brands, trust and sales are all at risk. But with risk comes opportunity for businesses that can pair cybersecurity with product and service development and delivery.
Closely related are customers’ current attitudes toward cybersecurity. How do customers feel about data security? What do they expect in the event of any ‘incident’?
Forbes Insights and KPMG surveys of corporate executives and consumers provide deeper understanding of how cybersecurity management – or mismanagement – can create or destroy value.
The consumer survey executed for this report looks at five specific product/service tracks and discusses: how concerned consumers are, the steps that companies should consider to mitigate damage caused by cyber breaches, and whether there is a distinction between technology-focused and traditional companies.