KPMG International’s 2016 Global Manufacturing Outlook – Competing for growth

KPMG International’s 2016 Global Manufacturing Outlook

This report is based on a survey of 360 senior executives conducted in early 2016 by Forbes Insights. Respondents, who represented six industry sectors (Aerospace & Defense, Automotive, Conglomerates, Medical Devices, Engineering, Industrial Products, and Metals), were fairly evenly distributed between Americas, Europe and Asia.



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  • 95 percent of China’s executives indicated growth as a high or extremely high priority in the next two years
  • Over 60 percent of global and China respondents prefer organic growth to achieve their expansion objectives
  • 94 percent of China’s executives plan to enter new geographic markets in the next 24 months; 89 percent said they intend to enter new sectors
  • Seven-in-ten of China’s executives surveyed said they feel confident/very confident about the growth prospects of their company, industry or country over the next 12-24 months, compared to around 60 percent globally
  • 62 percent of China’s executives plan to spend over 6 percent of revenue on R&D over the next two years, of which 31 percent plan to spend at least 10 percent

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