As competitive pressures mount across the Asia-Pacific region, organizations of all types and sizes are starting to think about how they might better leverage their data to drive growth.
According to the report, A single view: putting customers at the heart of the D&A strategy, senior executives in Asia-Pacific increasingly view data and analytics (D&A) as a top business priority and crucially important to their growth strategy.
The report also suggests that those organizations that are able to connect their internal and external data to achieve a ‘single view’ of their customers will enjoy significant competitive advantage in the future.
A single view: putting customers at the heart of the D&A strategy is based on the findings of a KPMG commissioned survey of more than 210 senior executives from across Australia, China, Indonesia, Singapore and the Philippines and contains valuable insights and practical tips from KPMG D&A professionals across the region.
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