A single view: putting customers at the heart of your D&A strategy

A single view: putting customers at the heart of...

As competitive pressures mount across the Asia-Pacific region, organizations of all types and sizes are starting to think about how they might better leverage their data to drive growth.


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According to the report, A single view: putting customers at the heart of the D&A strategy, senior executives in Asia-Pacific increasingly view data and analytics (D&A) as a top business priority and crucially important to their growth strategy.

The report also suggests that those organizations that are able to connect their internal and external data to achieve a ‘single view’ of their customers will enjoy significant competitive advantage in the future.

A single view: putting customers at the heart of the D&A strategy is based on the findings of a KPMG commissioned survey of more than 210 senior executives from across Australia, China, Indonesia, Singapore and the Philippines and contains valuable insights and practical tips from KPMG D&A professionals across the region.

© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.

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