Media Release: KPMG launches digital attack | KPMG | CH
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KPMG launches digital attack

Media Release: KPMG launches digital attack

Digitization is forcing Swiss enterprises to take a critical look at their business models. KPMG identified the digitization trend at an early stage and systematically developed its own range of services and processes in response. With its launch of the “Marketplace” platform, KPMG Switzerland has become the first leading auditing and consulting firm to operate a digital platform for the temporary staffing of professionals.


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KPMG Switzerland


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The digital economy continues to gather momentum. New production and distribution methods as well as interactive communication technologies are having a growing impact on business models, value chains, data infrastructures and client relationships.

“Marketplace” a first in the industry

Even auditing and consulting firms are not left untouched by digitization. KPMG identified the trend and systematically developed its own range of services in response. KPMG Switzerland’s launch of “Marketplace” represents the latest innovation in digital platforms. “In the increasingly fast-paced and dynamic working world, peaks in companies’ day-to-day workloads call for specialists that are available at a moment’s notice. This is where KPMG comes in: Marketplace is something completely new in the advisory business. Regardless of the reason, whether seasonal peaks, complex analyses requiring extra work or emergencies that pop up at short notice: At KPMG’s online platform, enterprises can find just the right specialists in a flash to efficiently cover their temporary requirements for any timeframe of up to 20 days,” says Anne van Heerden, Head of Advisory and Member of the Executive Committee at KPMG Switzerland, as he explains the new platform. Each and every step of the process can be performed digitally – everything from communicating a company’s needs to examining potential resources all the way to selecting a KPMG specialist. The temporary staffing agreement is then concluded within no more than 48 hours and deployment can begin.

Broad-based digital activities

“Marketplace is just the latest example of our broad-based digital attack,” explains Stefan Pfister, CEO of KPMG Switzerland. “For years now, we have been offering our clients a unique range of support services in areas such as cognitive data analytics where we work together with Microsoft, IBM Watson and McLaren, along with many others. The possibilities this opens up are increasingly being incorporated into our auditing and advisory services and also help companies with their transformation processes, in particular,” Pfister goes on to say. “In the process, KPMG Switzerland can draw on its highly specialized Digital Board that drives innovation forward at the necessary pace.” 

Additionally, KPMG Switzerland is involved in several important digital initiatives such as Digital Switzerland. Leading, innovative specialist events like the Swiss IT Conference, Digital Festival Zurich, Hack Zurich and the Swiss IT Sourcing Forum take top priority at KPMG as well.

Furthermore, regularly published studies and surveys conducted in cooperation with universities and network partners let KPMG make relevant contributions to digitization-related topics such as data & analytics, cyber security, digital transformation and FinTech.

© 2018 KPMG Holding AG is a member of the KPMG network of independent firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss legal entity. All rights reserved.

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