Digital Readiness Survey | KPMG | CH

Swiss insurers from a digital client's perspective

Swiss insurers from a digital client's perspective

Digitization and the changes in client needs driven by these developments are currently defining the structures in the insurance market.


Director, Head Insurance Advisory

KPMG Switzerland


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Digital Readiness Survey

How do digital clients perceive Swiss insurers and how can these differentiate themselves? KPMG has analyzed the 20 leading insurers and has isolated two decisive factors:

  • The maturity of the digital business model characterized by on-line services, client portals, user experience, smart phone applications as well as innovative insurance products.
  • The insurer’s presentation of itself to the public using digital communication channels, formed by activity and reach in social media as well as in own blogs or web magazines.

The analysis and the resulting positioning of the insurers make for fascinating reading.

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