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Customer insights

Customer insights

Customer insights program

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We are excited to announce that this year, KPMG's Customer Insights program has broadened its global scope and will include 2500 Canadian respondents.

Some of the questions we are exploring include:

  • How does the Canadian consumer differ from their global counterparts?
  • What's in it for me? What are customers willing to trade their data for?
  • Which industries do customers trust most with their data? And which do they trust the least?
  • How do customers want to communicate with brands online?

Get these insights and many more from our 2018 Customer Insights program.

More about the program

KPMG International's innovative Customer Insights program identifies the complex drivers of choice that open and close the customer wallet. Our research goes beyond traditional demographic and psychographic drivers of purchase decisions, to include a trends analysis of social, technological, economic and geopolitical research as well as ethnographic surveys that aid us in better understanding the complexities and intricacies of the 21st century multidimensional consumer.

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