Stop struggling with your data. Start winning with it.
Companies need to have a consolidated view of their customer – but that doesn't mean a single view. A consolidated view means not only resolving many views of the internal customer profile, but also considering customer interactions and transactions with the organization as well as external relationships, behaviours, wants and desires.
KPMG professionals help companies effectively leverage the extended data ecosystem to gain fresh insights, identify new customer segments, capitalize on emerging market trends and develop new products and services.
Developing the knowledge and innovative solutions to support insight-rich D&A services is one of our foremost strategic priorities. The pace of change and disruption is increasing and companies are challenged to keep up. Technologies and concepts like machine learning, cognitive computing, cloud and the Internet of Things (IoT) are game-changing enablers, but only if companies understand the value they can bring. Our professionals believe guided experimentation and iteration allow clients to incubate the change process and test new ideas with minimal investment and risk.
KPMG provides facilitated ideation sessions to help leadership teams deconstruct problem statements and, through a creative design and collaborative process, develop ideas and define solutions. Using the Insight Centre and D&A Labs, clients can construct prototypes, test new ideas and – if they work – rapidly deploy them. These collaborative spaces help enable participants to share knowledge and capabilities, discover innovative opportunities and develop the transformative solutions needed to compete.
D&A plays a critical role in helping to maximize performance across the extended enterprise. For example, KPMG helps clients maximize the implementation of analytics in their day-to-day operations in areas such as Human Resources, where they are applying analytics to help evaluate applicants' CVs. Others are using insights from their supply chain to drive costs out of their business and improve overall flexibility.
As regulators become more active and the business environment becomes more complex, companies are increasingly turning to D&A to help control, predict and mitigate risk. By applying modern analytics techniques and technologies, companies can now achieve unprecedented insight into the internal and external factors that drive risk and enhance compliance.
The connection between customers, trust and analytics in banking and how the four anchors of trust can help ensure trusted customer relationships