KPMG Global Automotive Executive Survey 2017
Today’s auto companies are in a ‘lost in translation’ dilemma between the automotive and the digital worlds. These two fundamentally different worlds are heading towards each other at ever increasing speed and so it may seem they may converge completely one day. However, the clash of cultures between offline and the online world is insurmountable and we believe that they will never become fully congruent. Is it time to let go of the vision of a complete auto-digital fusion?
KPMG’s Global Automotive Executive Survey 2017 captures input from senior executives at the world’s leading automotive companies and companies in the information and communication technology sector. The report also features the opinions of consumers from around the globe.