Crossing the line: Staying on the right side of consumer privacy

Staying on the right side of consumer privacy

KPMG asked nearly 7,000 consumers, in Canada and around the globe, about use of their personal data to find out what is ‘crossing the line’.

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Crossing the line: Staying on the right side of consumer pri

Crossing the consumer privacy line

Organizations are collecting more information about their customers than ever before. While consumers are willing to embrace technology to improve their lives, many are increasingly wary of organizations collecting, using, retaining and disclosing their information.
In this new report, KPMG asked nearly 7,000 global consumers about the use of their personal data to find out what would be considered ‘crossing the line’.

Canadian highlights

Understanding consumers’ sensitivities around the use of their personal data is key to establishing and maintaining trust. Here are some top Canadian privacy concerns:

  • 85% of respondents are not comfortable with smart phone and tablet apps using their personal data
  • 75% feel online ad targeting is creepy
  • 60% are worried that organizations don’t have the secure systems to stop hackers stealing their personal information
  • 58% are concerned about the way companies handle and use their personal information
  • 54% decided against an online purchase due to privacy concerns

How can companies gain consumer’s trust in handling their information and privacy?

For companies seeking to use consumer data to personalize their marketing and services, build brand loyalty and develop better products, it is important to understand that consumers value privacy over convenience.

Customer loyalty is the number one concern of 98% of Canadian CEOs according to our 2016 Canadian CEO Outlook. This loyalty may become further strained when Mandatory Data Breach Notification legislation comes into effect. This means that companies will soon be required to publicly disclose data breaches to affected parties, potentially leading to litigation and reputational damage.

Download our report to find out what’s next for the future of consumer privacy protection and seven steps companies can take to prepare.

To learn more about Mandatory Data Breach Notification requirements and how organizations can prepare, visit kpmg.ca/databreachreporting

Has your customer data been compromised? Contact our 24/7 Cyber response hotline:

1-844-KPMG-911 / 1 (844) 576-4911

Mandatory data breach reporting changes: Is your organization ready?

Mandatory data breach reporting changes: Is your organization ready?

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