In the age of the customer, the winners will believe in the power of segmentation.
Getting value from customer analysis and segmentation
In the new age of the customer, the winners will believe in the power of segmentation, and view the accompanying insights as a source of competitive advantage, putting the full weight of the company behind achieving a great customer experience.
Big data, along with increasingly sophisticated analytical tools, has given us a wealth of information on customer behaviour and attitudes. However, if companies want to gain value from segmentation, it must become a dynamic part of business decision-making – rather than an occasional research exercise.