Omnichannel and the Retail Industry | KPMG | CA

Omnichannel and the Retail Industry

Omnichannel and the Retail Industry

Customers don’t have time for half-baked omnichannel

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Partner, Global Chair - Consumer Markets, Partner-in-Charge - High Growth Markets

KPMG in Canada

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Omnichannel

Transform your business before they move on

Today’s consumers have innumerable options to choose from and the days of being brand loyalist are in the past. This paper examines how retailers can avoid over-promising and under-delivering and take the necessary steps to build customer-centric, omni-capable organizations.

Creating a seamless experience

To create a seamless experience for consumers, a retailer must first build a seamless organization. With nearly all products and pricing available on demand consumer loyalty is fleeting and retailers rarely get a second chance if they provide a disappointing experience. Delivering top-notch service is easier said than done, but it is crucial to stay afloat in an ever changing and increasingly competitive environment.

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