A look at key trends happening in the personal care market, as well as the latest data and analytics techniques chemical companies are deploying.
Reaction Magazine Edition 20 focuses on the key trends in the personal care market—one of the chemical industry’s most important end markets—and how it can impact your organization. Globalization and changing tastes for care products are providing massive opportunities for chemical producers, and this large, rapidly expanding and increasingly diverse market can be challenging for companies to navigate. This issue also looks at how chemical companies are deploying the latest data and analytics tools and techniques to gain a business advantage. The global chemical industry has reached a tipping point, and it’s all about data and information—organizations that aren’t prepared may miss out on significant opportunities. Are you ready?