A rapidly changing marketplace - how can organizations adapt?
This issue of ConsumerCurrents looks at the rapidly changing market in Africa – the greatest opportunity facing brands and retailers today. A happy cocktail of demography, improving living standards, and urbanization, Africa is set to serve up a growing pool of customers eager to access new products and experiences. Smart businesses are adding an African dimension to their portfolios.
ConsumerCurrents 21 also examines how predictive analytics is helping businesses raise revenues, without impacting their bottom line costs. This data science can help businesses prepare for disruptive innovators, globalization, and digital technology.