KPMG Global Automotive Executive Survey 2016 is an annual assessment of the current state and future prospects of the worldwide automotive industry.
Now in its 17th consecutive year, KPMG’s 2016 Global Automotive Executive Survey features the views of 800 auto executives from 38 countries, including topics such as business model disruption, connectivity and digitalization, customer data, new products, and who will be the frontrunners in the auto industry. To give further insights and ‘reality checks’ to the industry, for the first time we surveyed over 2,100 customers from around the world.
According to survey findings, the executives’ mindset have shifted significantly – 82 percent of the auto executives surveyed estimated a major business model disruption in the next five years to be extremely likely or somewhat likely.
Disruption ahead [PDF 3.14 MB]
Auto executives have fully embraced connectivity and digitalization and ranked it as the overarching key trend disrupting the auto industry until 2025.
How to cope with the disruption? [PDF 3.14 MB]
Service and data driven business models pave the way towards owning the customer relationship. OEMs need to transform into becoming consumer oriented service providers.
Who's best prepared? [PDF 3.14 MB]
Considering traditional business models, executives expect Toyota to be the bigger riser in market share in the next five years, with BMW and Volkswagen on second and third place. However, is market share based on volume still the best measure of success?