Metalsmith or Grid Master | KPMG | CA

Metalsmith or Grid Master

Metalsmith or Grid Master

Metalsmith or Grid Master explores digitalization in the auto industry and its impact on manufacturers and consumers.


Partner, KPMG Corporate Finance Inc.

KPMG in Canada


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Metalsmith or Grid Master

The automotive industry at the crossroads of a highly digitalized age

How can the auto industry adapt in an age where the focus is shifting increasingly from the car to the customer data that can be harnessed to generate entirely new and scalable revenue streams?

Digitalization in the auto industry and its impact on manufacturers and consumers

The ubiquitously connected car is a gigantic data-generating machine. This data can be the fuel of future business models in the auto industry, which offers great opportunities. It also comes with the responsibility of protecting that data, among other issues.

The confidence of the consumer in automotive companies and their strong brands could be a decisive competitive advantage over other players like Google, Apple and Amazon, who also recognize the potential of revenue streams from the connected vehicle. Another critical consideration for automotive manufacturers is that product development cycles will have to adapt to the fast pace of Internet technologies, including:

  • How can the carmaker keep up with constantly evolving software and hardware?
  • Will software updates be just as important, or even more important than classical model enhancements in the future?
  • Are Internet giants and young tech companies serious rivals to established manufacturers, in the battle for the customer interface or are there opportunities for collaboration?
  • What can we learn from the example of Uber?

This report explores these issues and offers insights from global automotive professionals.

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