Metalsmith or Grid Master explores digitalization in the auto industry and its impact on manufacturers and consumers.
How can the auto industry adapt in an age where the focus is shifting increasingly from the car to the customer data that can be harnessed to generate entirely new and scalable revenue streams?
The ubiquitously connected car is a gigantic data-generating machine. This data can be the fuel of future business models in the auto industry, which offers great opportunities. It also comes with the responsibility of protecting that data, among other issues.
The confidence of the consumer in automotive companies and their strong brands could be a decisive competitive advantage over other players like Google, Apple and Amazon, who also recognize the potential of revenue streams from the connected vehicle. Another critical consideration for automotive manufacturers is that product development cycles will have to adapt to the fast pace of Internet technologies, including:
This report explores these issues and offers insights from global automotive professionals.