ConsumerCurrents | KPMG | CA

ConsumerCurrents

ConsumerCurrents

ConsumerCurrents provides senior executives and consumer companies insights on topical industry issues, global trends and business planning.

ConsumerCurrents provides senior executives and consumer companies insights on...

ConsumerCurrents is published semi-annually for senior executives at the world’s leading consumer retailers and brands. In each edition, the latest industry issues, global trends and business strategies come under the scrutiny of KPMG firms’ industry professionals.

© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.

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Harvesting China’s rural consumers

A vibrant consumer market that could soon be worth US$56bn.

 
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Andy Dunn

Clicks and bricks

Apparel brand Bonobos has made two seemingly opposing ideas about retail work together successfully.

 
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Wake up and smell the tea

Could it be the humble tea leaf’s turn for premiumization?

 
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Analytics in marketing

There’s no guaranteed way to attract new customers but the power of analytics can help you target the most likely people.

 
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Direct or indirect?

Selling straight to consumers may sound like an easy win for manufacturers but there are risks.

 
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Car manufacturing

What Dacia can teach consumer brands

Flourishing in a flat market, Dacia is a textbook example of reverse innovation.

 
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Turning weak signals into strong growth

How KPMG in the US’s Innovation Lab is helping clients spot the trends of tomorrow.

 
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