ConsumerCurrents | KPMG | CA

ConsumerCurrents

ConsumerCurrents

ConsumerCurrents provides senior executives and consumer companies insights on topical industry issues, global trends and business planning.

ConsumerCurrents provides senior executives and consumer companies insights on...

ConsumerCurrents is published semi-annually for senior executives at the world’s leading consumer retailers and brands. In each edition, the latest industry issues, global trends and business strategies come under the scrutiny of KPMG firms’ industry professionals.

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Woman preparing tea

Wake up and smell the tea

Could it be the humble tea leaf’s turn for premiumization?

Woman using tablet on bed

Analytics in marketing

There’s no guaranteed way to attract new customers but the power of analytics can help you target the most likely people.

Truck moving on road

Direct or indirect?

Selling straight to consumers may sound like an easy win for manufacturers but there are risks.

Car manufacturing

What Dacia can teach consumer brands

Flourishing in a flat market, Dacia is a textbook example of reverse innovation.

Man using phone in train

Turning weak signals into strong growth

How KPMG in the US’s Innovation Lab is helping clients spot the trends of tomorrow.