2014 Media and Telecommunications Industry Outlook Survey

2014 Media and Telecommunications Industry Outloo...

Tuning into Transformation


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2014 Media and Telecommunications Industry Outlook Survey

In business, change has often been something to fear. Change usually meant the rise of new competitors to challenge established companies, but that very word "established" also created the biggest hurdle to market acceptance of new ideas and new players. Remember around the year 2000, with the dot-com and tech bubble and its subsequent burst? Back then there were plenty of technological developments and the pace of change seemed rapid, people mused about the possibilities, but couldn’t necessarily see how innovation was immediately or significantly impacting their business and/or industry. The market acceptance hurdle was just too high.

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