Ibotta - A conversation with innovators at the intersection of mobile and retail

Ibotta

The way customers interact with brands is changing faster than ever, and constant disruption is the new norm.

1000

Related content

mobile

Big data & loyalty platforms in the mobile age: A conversation with Ibotta

The way customers interact with brands is changing faster than ever, and constant disruption is the new norm. Many new businesses are seeking to capitalize on the change; we think Ibotta is one of the most interesting. The Denver-based consumer tech company is changing how shoppers, retailers and brands interact through the use of mobile app technology. With 20 million downloads, Ibotta seeks to be the premier destination for reward shopping on mobile, and its users have earned more than $150 million in cash rewards on everyday purchases. The company sits at the intersection of several trends that are critical for consumer companies to understand and master:

  • Accelerating breakdown of the legacy “Mass” model;
  • Optimizing trade spend;
  • Increasing data-driven personalization;
  • Direct to consumer; and
  • Digital creating new paths to purchase.

© 2017 KPMG, a group of Bermuda limited liability companies which are member firms of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavour to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation.

Connect with us

 

Request for proposal

 

Submit

KPMG's new digital platform

KPMG International has created a state of the art digital platform that enhances your experience, optimized to discover new and related content.

 
Read more