The way customers interact with brands is changing faster than ever, and constant disruption is the new norm.
The way customers interact with brands is changing faster than ever, and constant disruption is the new norm. Many new businesses are seeking to capitalize on the change; we think Ibotta is one of the most interesting. The Denver-based consumer tech company is changing how shoppers, retailers and brands interact through the use of mobile app technology. With 20 million downloads, Ibotta seeks to be the premier destination for reward shopping on mobile, and its users have earned more than $150 million in cash rewards on everyday purchases. The company sits at the intersection of several trends that are critical for consumer companies to understand and master:
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