Insights into the opportunities and challenges faced by CEOs in the region.
Welcome to the first edition of the Gulf States CEO Outlook survey, which offers insights into the opportunities and challenges faced by chief executives in the region. It provides a view of the strategic priorities that CEOs are focusing on as they lead their organizations through a period of both uncertainty and opportunity.
The 2017 GCC CEO Outlook follows the release of the KPMG Global CEO Outlook, which garnered the views of over 1200 global CEOs. The CEO Outlook offers a unique perspective on the strategic business issues CEOs are focusing on every day, as they lead their businesses through a period of unparalleled change and opportunity.
In last year’s Global CEO Outlook,KPMG professionals said it was ‘now or never’ for CEOs focused on making transformational change in their companies. In the year since, many top executives have clearly made progress towards achieving their goals. But those 12 months have also seen new waves of uncertainty that are compelling CEOs to think in fresh ways about the disruptive forces affecting their business.
The vast majority of CEOs in theG ulf states told us they are confidently optimistic about their business and its prospects, as well as their own industry and their region, for the coming 3 years. They are taking steps for their organizations to be disruptors in their respective sectors, rather than be disrupted by competitors or organizations outside their own industry. Most GCC CEOs therefore see disruption as the spur to transform their business model, develop new products and services, get closer to their customers and reshape their organizations. Adopting such an approach will enable these organizations to face current challenges and yet be more successful than in the past.
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