Consumer Currents provides senior executives and consumer companies insights on topical industry issues, global trends and business planning.
Consumer Currents provides senior executives and consumer companies insights on...
In this issue of Consumer Currents we explore the ways in which consumer brands are innovating to keep up with the rapidly evolving needs of their customers, and to pursue opportunities often overlooked by their competitors. In particular, we explore how India, as the world’s second-most populous nation, presents a tremendous opportunity for brands looking to expand, and how an understanding of local and diverse preferences is key to thriving in this dynamic market.
We talk to Diageo CEO Ivan Menezes about his company’s success at reading market signals early and responding to volatility faster, and examine how retail companies are striving to meet the need for experienced and digital-savvy staff at the managerial level.