CEO Outlook survey | KPMG | BH

CEO Outlook survey

CEO Outlook survey

KPMG International released its 2016 Global CEO Outlook, revealing that while a majority of CEOs foresee the next few years to be challenging, with expected moderate economic growth, they are optimistic they can successfully manage through this environment. While 72 percent of top executives believe the next 3 years will be more critical to their industry than the previous 50, they are confident in their company’s growth prospects. Further four-in-ten CEOs say they are pinning their prospects on significantly transforming their operating model over the next 3 years, up 12 percent from last year’s survey.

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Highlights of KPMG’s 2016 Global CEO Outlook study

KPMG’s 2016 Global CEO Outlook study provides a vivid image of global CEOs’ expectations for business growth, the challenges they face and their strategies to chart organizational success over the next 3 years. Key findings include:

  • The vast majority of CEOs are confident in future growth over the next 3 years, with 89 percent feeling confident in their own company’s growth, 86 percent confident in their home country’s growth, 85 percent confident in the growth of their industry and 80 percent confident in the global economy.
  • Almost half (48 percent) of CEOs say their company’s annual top-line growth over the next 3 years will be between 2 and 5 percent. 
  • CEOs expect the primary sources of growth to be from new products (28 percent), new customers (26 percent), new markets (25 percent) and new channels (22 percent).

 

The top strategic priorities over the next 3 years of the CEOs surveyed are:

  • fostering innovation (21 percent)
  • having stronger client focus (19 percent)
  • implementing disruptive technology (18 percent)
  • developing and/or managing talent (18 percent) 
  • stronger marketing, branding and communications (17 percent).

© 2017 KPMG Advisors AE, a Greek Societe Anonyme and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

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