2016 Consumer Executive Survey: The omni business model | KPMG | BH

2016 Consumer Executive Survey: The omni business model

2016 Consumer Executive Survey: The omni business model

At the forefront of the consumer industry, companies are becoming digital-first, customer-centric, and fully integrated omni businesses.

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Seeking customer centricity: The omni business mode

Today’s consumer industry is undergoing profound disruption

Demographic and economic shifts, coupled with technological advances, are reshaping markets and the competitive landscape faster than companies can respond, creating significant opportunities for the most agile and forward-looking. To be at the forefront, consumer retailers, manufacturers, and their supply chain partners are taking steps to transform their companies into digital-first, customer-centric, and fully integrated omni businesses.

This year’s survey of more than 400 of the largest global consumer retailers and manufacturers reveals insights about the world’s most advanced omni businesses. For the first time, we also surveyed 7,100 consumers on their shopping behaviors and preferences to see how aligned the executives’ strategies are with actual consumer sentiment.

Previous Edition

2015 Consumer Executive Survey: To stand still is to fall behind

© 2017 KPMG LLP, a Canada limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

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