ConsumerCurrents 19 | KPMG | BH

ConsumerCurrents 19

ConsumerCurrents 19

Trust is the foundation of customer loyalty. And two distinct trends are making trust more critical than ever.

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Millennial Mystery

Millennial Mystery

For companies in the consumer goods industry – whether they be brands or retailers – trust is the foundation of customer loyalty.  And two distinct trends are making trust more critical than ever. These two trends are demographics and technology.

This issue of ConsumerCurrents looks at how Millennials, and consumers alike have never been more information-rich and empowered. In response, retailers and manufacturers are coming up with innovative ways to aim to get ahead of the demand and the competition before the next shift occurs.

© 2017 KPMG LLP, a Canada limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

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