Are you serving your customer?
For the most successful consumer and retail companies, digital transformation is about using technology to focus on the customer, not just internal efficiencies. When companies get this right, they often see their revenues and profits grow faster than those less digitally mature.
To achieve a successful digital transformation, companies should recognize that technology needs to be connected throughout the enterprise, according to David J. Evans, Global Advisory Head, Innovation & Technology, KPMG International. Selling products online is not, in itself, the end game – the ultimate goal is to connect the front, back and middle office so they can deliver the seamless experience the customer is expecting.