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Global Retail Trends 2018

Global Retail Trends 2018

Overview of 2018 retail trends

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Global Retail Trends 2018

Over the last few years, we’ve heard about the disruption that is coming. In reality, we are already disrupted. The new retail world that we have been promised is here.

The tools, strategies and technologies required to be successful in this new world are available. The toolbox for success is here, and it’s up to retailers to choose the right tools from the toolbox in order to grow their business.

In this document, we discuss some of the biggest retail trends impacting our industry and highlight how some companies are responding.

Highlight of the main trends

  • The customer experience is more important than ever: Retailers are striving to differentiate themselves in a challenging and crowded market. Consequently, experience per square foot will be the new retail metricto measure success.
  • Artificial intelligence will gain more clout: Some executives predict that 85% of all transactions will be AI-based by 2020. 2018 will be the year we see AI being deployed at scale.
  • The rise of the conscious customer will continue: TConsumers base their buying decisions on many factors beyond price. These new consumers, led and influenced by millennials, are exerting influence on retailers and forcing them to take action.
  • The retail world we were promised is now here: It has changed and will continue to impact the path to purchase. We’ve arrived at the intersection of elevated consumer expectations and technical possibility.
  • A tale of two hemispheres is playing out: Platform players and non-traditional retailers are expanding their reach and offerings. The juxtaposition between what is happening in the West and the East will dominate the retail landscape with the latter in many cases moving faster than the former.

© 2018 KPMG Advisory, a Belgian civil CVBA/SCRL and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved.

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