The 2017 Global CEO Outlook discusses how disruption has become a fact of life for CEOs and their businesses as they respond to heightened uncertainty. As they do so, most see disruption as an opportunity to transform their business model; develop new products and services; and re-shape their business so it is even more successful than it has been in the past.
KPMG’s 2017 Global CEO Outlook reveals insights from nearly 1,300 CEOs in 10 of the world’s largest economies. With continued pressure to deliver on the bottom line, CEOs are keenly focused on managing their business’ core strengths while transforming the way they create value.
Key findings of the report:
- Disruption as an opportunity: More than 65 percent of CEOs see disruption as an opportunity, not a threat, for their business.
- Reputation risk climbs the agenda: Reputational and brand risk has risen in importance during the past year, to become one of the top three most important risks they face today.
- The evolution of the CEO: 70 percent of CEOs say they are now more open to new influences and collaborations than at any other point in their careers.
- Shifting playing field: Two in three CEOs are now confident about global economic growth – down from 80 percent in 2016.
- A changing geopolitical climate: 43 percent of CEOs are reassessing their global footprint as a result of the changing pace of globalisation and protectionism.
- Strategic priorities: More than half of CEOs are increasing penetration in established markets, making this the most highly cited priority for growth.
- Intuition and analytics in understanding the customer: 64 percent of CEOs say they are effective at sensing market signals.
- A perception of improved cyber resilience: Four in 10 believe they are fully prepared for a cyber event – up from just 25 percent in 2016.
- Trust in a time of disruption: About three-quarters of CEOs say their organisation is placing greater emphasis on trust, values and culture in order to sustain its long-term future.
Download the full 2017 CEO Outlook report Disrupt and grow.