Big data & loyalty platforms in the mobile age | KPMG | BE

Big data & loyalty platforms in the mobile age

Big data & loyalty platforms in the mobile age

A conversation with Ibotta: innovators at the intersection of mobile and retail.

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Big data & loyalty platforms in the mobile age

The way customers interact with brands is changing faster than ever, and constant disruption is the new norm. Many new businesses are seeking to capitalize on the change; we think Ibotta is one of the most interesting. The US based consumer tech company is changing how shoppers, retailers and brands interact through the use of mobile app technology. With 20 million downloads, Ibotta seeks to be the premier destination for reward shopping on mobile, and its users have earned more than $150 million in cash rewards on everyday purchases. The company sits at the intersection of several trends that are critical for consumer companies to understand and master:

 

  • Accelerating breakdown of the legacy "Mass" model.
  • Optimizing trade spend
  • Increasing data-driven personalization
  • Direct to consumer
  • Digital creating new paths to purchase

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