How should media industry leaders go about benchmarking themselves against their peers in order to better prioritize the disruptive technologies they should be embracing or pursuing?
Building on data and insights from our research, we evaluated the 13 measured disruptive technologies using the following metrics: impact on operations, impact on business models and level of investment. Combining these three metrics into a framework – which we call the Disruptive Technology Value Map – helps media leaders guide investment decisions on disruptive technologies.
Companies can benchmark themselves against their peers to prioritize different disruptive technologies. Based on this framework, disruptive technologies fall into five key categories, based upon the investment-versus-impact model: Table stakes, Strategic, Maturing, Sunrise/Sunset and Nascent: Future stars.