Customers Dont Have Time for Half-Baked Omnichannel | KPMG | BE

Customers Dont Have Time for Half-Baked Omnichannel

Customers Dont Have Time for Half-Baked Omnichannel

Retailers, your customers probably have not bothered to write you a letter like the preceding tongue-in-cheek example, but they have been sending a clear message for a while now: Breaking up is not so hard to do.

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The days of brand loyalty are in the distant past, now that just about any product is available on demand. Customers today have innumerable options to choose from, and if a Retailer disappoints them, the relationship is usually over. If you are not meeting their needs—sooner than anyone else and maybe even before they actually know what they need—they will not bother to let you try again.

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