From predicting criminal behavior to medical breakthroughs, from location-based restaurant recommendations to customer churn predictions, the benefits of Big Data in everyday life are increasingly self-evident.
Organizations similarly see advantages in implementing Big Data programs as part of a strategic business model. There is opportunity to gain a competitive advantage, know their customer better and identify new business areas. However, concerns about Big Data are also growing. Customers are increasingly wary of the use and potential abuse, of personal information. Regulators are passing and enforcing laws that conflict with its widespread use. How can your organization balance these demands?