Media and technology companies rely upon each other, but their respective priorities often fail to align – and may even clash. Content providers are critical to giving consumers an enhanced experience on the new connected devices. However, in streaming to smartphones and tablets, they need to come up with new payment models.
The boundaries are blurring as tech companies begin to invest in their own content production, and partner with creative producers to enable a new distribution path to consumers.
To satisfy the intense information needs of tech-savvy consumers, content, devices and distribution channels need to be integrated. It is unlikely that any single player can master all these components, making cooperation and collaboration a necessary approach.
"The new class of digital consumers wants more and different 'information experiences' and is prepared to pay for high-quality, video, music, books and digital print material from recognized brands. While tech companies have powered the ecosystem for the new user experiences and will continue to drive innovation in content creation and delivery models, traditional media companies have the opportunity to evolve, as some have done, to join tech companies as innovators in these areas, and open the door to new business models."
Gary Matuszak, Global Chair, Technology, Media & Telecommunications