In the past risk was considered an obstacle to be avoided which often resulted in being left behind. In today’s uncertain economic environment, widespread digital disruption and rapidly changing regulatory landscape, status quo is no longer an option. Taking risks is part of business – it’s how you take, select and negotiate those risks that makes the difference between success and failure. To gain competitive advantage companies need a dynamic approach to risk management in order to move faster, act decisively, and be bolder and braver in today's fast-changing conditions.
Rethinking Risk represents a new way of dealing with the issue of risk.