KPMG Acuity, the firm’s rapidly-growing insights and marketing research practice, has appointed three new specialists.
Nick Deverson is a new Director, joining from WPP research firm AMR Interactive where he was Head of Commercial, Sydney. Nick has held senior marketing research positions over the past two decades, and led numerous research engagements with multinational companies throughout Asia Pacific and North America. He spent nearly 10 years working with the Australian Bureau of Statistics, as well as heading up his own research consultancy. He has worked across multiple industries with a focus on the Government, Technology and Energy sectors.
Amanda Hicks, Partner, KPMG Acuity, commented: “Nick is at the top of his game, and brings an exceptional mix of research expertise and research agency management skills to the table. His many years of experience in uncovering insight, and communicating in a language that can shape business strategy, will be invaluable to KPMG Acuity as we embark upon an ambitious growth plan.”
Nick Deverson added: “Having spent the better part of the last decade working in agencies, I’m looking forward to the fresh approach at KPMG Acuity, focused on delivering research that translates into tangible business results for clients.”
Joining Nick are Mike Stokes and Alanna Beracochea. Mike commences as a manager, joining from Nielsen’s UK practice. And Alanna Beracochea commences as consultant. KPMG Acuity is currently hiring further new roles in both Sydney and Melbourne as the team expands its national presence to meet rising client demand.
The new appointments come as the practice rapidly grows, following its acquisition by KPMG in June 2017.
“Businesses are realising that now more than ever before they have to ‘go deep’ in understanding their customer in order to be competitive,” says Hicks. “This is driving an increased demand for trusted, actionable insights that can help fuel business innovation, strategy and ultimately, growth. Since joining KPMG we’ve seen significant market interest in our offerings, especially now we can partner with KPMG’s customer experience, analytics, and marketing innovation to provide more comprehensive insights and solutions. We’re having the biggest half-year in Acuity’s history, and all the signals lead us to expect this trend to continue,” she added.
M: 0411 020 680
KPMG is a global network of professional services firms providing Audit, Tax and Advisory services. We operate in 152 countries and have 189,000 people working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. Each KPMG firm is a legally distinct and separate entity and describes itself as such.