KPMG announces Brand & Innovation successor | KPMG | AU

KPMG announces Brand & Innovation successor

KPMG announces Brand & Innovation successor

KPMG Australia has appointed Ken Reid as National Managing Partner, Brand & Innovation, with an expanded remit now including Disruption. Effective immediately, he succeeds Martin Sheppard, who leaves the firm this month to begin his new role as CEO of Spotless Group Limited.


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A KPMG partner who has worked in the UK and Australian firms for over 17 years, Mr Reid led KPMG’s Australian Media sector, and is the Partner in Charge of Corporate Audit in Sydney.

He has a significant understanding of the disruption impacting business, gained particularly through his audit and advisory roles in the telecommunications, media and industrial markets sectors. He has a strong innovation mindset demonstrated throughout his career at KPMG and in prior roles, including in the music industry. He is a board member of KPMG’s elevate61 accelerator program, plays a key role in the firm’s Global Audit innovation projects, and was previously a member of the board of the Australian Interactive Media Industry Association.

Announcing the appointment today, KPMG Australia CEO, Gary Wingrove said, “I created the Brand & Innovation leadership role just over 2 years ago when I started as CEO, and it’s proven to have been integral to the firm’s repositioning in the market as well as initiating cultural change within the firm. Now is the right time to deepen the portfolio and expand the role’s remit to include a third area, disruption. Ken will have oversight for coordinating the firm’s solutions to client challenges emerging from disruptive trends in technology, customer experience and product and service innovation – both for our firm and for our clients.”

“The stellar job Martin has done in the role over the past 2 years can be seen in how fast, and how far the bar has been moved when it comes to innovation at KPMG. Ken’s expertise, market domain knowledge and experience make him the perfect candidate to accelerate this change and help both our clients and our firm stay ahead of the curve,” added Mr Wingrove.

Ken Reid, National Managing Partner, Brand & Innovation

Mr Reid will be responsible for presenting a holistic ‘innovation and disruption’ offering to market, driving alignment across KPMG’s existing digital and innovation offerings and enhancing the connection between innovation efforts and KPMG partners in all parts of the firm. In addition to his new role, he will retain audit and advisory client responsibilities.

Mr Reid commented, “We have entered an age of rapid and constant change. Our recent Global CEO survey revealed that the top four concerns of CEOs are related to the disruption caused by new technologies and other advances impacting customer experience, product development and people management. Now more than ever before, innovation and disruption are at the centre of boardroom discussions on strategy.”

“We are truly living in exciting times, and I am incredibly excited to help both KPMG and our clients maximise the opportunities arising from innovation,” he added.

Further information

Kristin Silva

Head of Communications, KPMG Australia

Mobile: +61 411 110 953

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